”Pollustrated” is a project which uses the limitation of China’s existing social media
technology, to create a way for the inhabitants to discuss and criticize the issue of
deadly air pollution.
During her research period in Beijing, Georgina used sessions of live-illustration on
the streets as a means to connect with young beijingers. Through imagery, Georgina
was able to ignite the interest and curiosity of the target group and communicate
with them despite language- and cultural barriers.
These interactions led to relationships that continued unto WeChat – China’s most
popular (and maybe only) social medium – and resulted in a network of over 80
young beijingers. Through a continuous dialogue and testing, Georgina created a set
of subversive stickers for WeChat that could be applied and distributed among the
network and beyond. The content of the stickers dealt with the issue and danger of
air pollution in both a critical and humorous manner. Thus, providing a way for the
Chinese people to talk about the issue of air pollution in a society characterized by a
strong authoritarian presence and censorship.
To spark international solidarity with the Chinese people and to engage a western
audience in this complex situation, Georgina authored an illustrated story about her
experiences. Alongside, she developed content for Western social media, which
give Westerners the means to show solidarity with the Chinese and spread
knowledge about the subject within their own network.